zh-CNEnglish (UK)

BRAND IDEALS


ZTP was created to provide TCM health products for the man on the street. This translates to good quality and fairly priced products that are accessible to every customer. Our stores are located all over the island for that very reason: to be easily accessible to everyone.

The ZTP brand name is formed from 3 Chinese characters which mean:
: Authenticity/Righteousness. The company is authentic and righteous because we uphold the principles of being truthful in all our dealings.

: Commonality/Centre. ZTP believes in good health for every man, from commoners to royalty. This also means we are at the core of everybody’s health.

: Fairness. Products are fairly priced so as to be accessible to all.

BRAND VISION & MISSION


   

ZTP’s Vision:
To be the TCM brand of choice for every person in the world.

This means that we continue to strive to make our brand as accessible as possible to the general population all over the world, striving to sell our products in as many places as possible.

ZTP’s Mission:
We aim to produce genuine TCM products at a reasonable price so as to provide access to quality TCM healthcare to as many people as possible.

BRAND VALUES & PERSONALITY


At ZTP, we CARE for the well-being of each and every one of our customers:

Continuous Improvement: At ZTP we believe in continuous improvement in our product quality and customer service, in order to offer good value to our customers.

Authenticity: We only use and sell genuine natural products from reputable sources.

Reasonable: Our products will always be reasonably priced so that anyone who needs it will be able to afford it.

Easy: We provide a wide range of products that are easy to use and easy to find, which are suitable for all needs and ages.

BRAND PROMISE


We hold to our promise of providing authentic and accessible healthcare to all who need it. Ensuring that production processes are efficient means we keep prices affordable for our customers. From source to finished product, ZTP controls costs and standards so as to offer the best possible prices.

BRAND IDENTITY


The ZTP Logo uses the Chinese character (zheng[4]) to signify righteousness, truthfulness, authenticity and trustworthiness.

The character is rendered in gold to symbolise the purity and truth of gold, and to portray the wealth that is associated with good health. After all, health is wealth, as the saying goes.

The character is surrounded by a red circle because circles and the colour red have auspicious associations.

In our retail outlets, we use the logo with the name of the brand in English (acronym only) and Chinese (full name) written below and on the right side respectively. This is to allow easy identification for customers, who will look for us based on our name.

The names are written on a “wooden plank” which supports the logo like a boat. The "wooden plank" is a reminder of the history and culture of TCM, while evoking memories of wooden signboards above the homes of TCM doctors in ancient China.

Our slogan is: 正货平价, 童叟无欺. This encapsulates our core values – to provide authentic products at reasonable prices, for young and old, without prejudice.

CERTIFICATIONS AND AWARDS


We are HACCP certified.
In 2011, the company obtained the famed Singapore Prestige Brand Award.


ZTP has a strong culture of continuous improvement for the benefit of our customers. This culture is entrenched in our employees when they observe the way our management drives the business. In other words, the management leads by example.

All employees are trained in what the brand stands for and why we are in business. This includes inculcation into the core brand values. We also urge each and every employee to fulfil ZTP’s promise to its customers on a daily basis.

Our retail team conducts ongoing retail audits in every store to ensure that our staff members are living up to our brand promise and that customers are satisfied. We make it a practice to audit each store at least every 6 months. The audit is done through store visits and observation, staff observation, and yearly customer surveys.

Our production team members undergoes training regularly to ensure that they are well versed in the production process and that they know their role is important in our promise to customers. We demonstrate that it is the products that are our bread and butter, and the main way we communicate with our customers and keep them happy. We hope that by illustrating this, the production team can take more pride in their work, which can sometimes feel too far removed from the customer end. This might lead to a failure in seeing a relationship with customers, and consequently, low quality in production or packaging details. Therefore, we strive to remind them that the company depends on them.